creative concept for European-Russian Bank

Ad Once creative agency has worked out a creative concept for the campaign “Deposit” for European-Russian Bank.

Product: universal range of individual term deposits. Clients are offered a seasonal deposit twice a year (spring and autumn) on more democratic conditions (high interest rates for small amounts of deposits).

Basic message: high reliability and high interest

Stylistic preferences: solidity, moderate conservatism

Target audience: individuals (35+) with middle and high income level.

It is difficult to invent something new in such competitive sphere as bank.

But we were lucky with the client – it is Czech bank. So the idea came easily – Czech Republic.

Grotesque big tankard with overflowing honey symbolizes tangible benefits of the European-Russian Bank deposit. The inscription “Prague” indicates the connection of the bank with Czech Republic what arouse trust of Russian clients.

The slogan says “Taste of benefit”. It is simple, clear and goes with the picture.

Look through other works of Ad Once creative agency in our portfolio.