branding for Transberry

Ad Once creative agency has worked out name, logotype and elements of the corporate identity for Transberry.

Activities: services for the delivery of mail and freight, express freight and mail on the conditions: the terminal-terminal, door-to-door in Russia and other countries.

Scale of business interests: regional.

Location: Moscow.

Target audience: organizations – 95%, individual – 5%, different income level.

In sphere of services for the delivery of mail and freight names of companies include somehow typical word like transport, express, courier. Therefore the main task for Ad Once was to work out an original name.

Transberry is a word game. On one hand, we mention transport, on the other hand, it is a berry, that has nothing to deal with that kind of service. And in russian [’berɪ] means “take”.

The logotype reflects the name (three berries – three letters R) and unique selling proposition – your mail and freight can be delivered in three different ways – by air, by the sea and surface transportation, what is reflected in three colors, used in the logotype.

The corporate identity continues the idea of three delivery ways.

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