creative for the bank Tinkoff.Credit systems

Ad Once creative agency worked out a new creative concept for the bank Tinkoff.Credit systems, direct marketing. We’ve also worked out the style of document packet.

Brief:

Task: promotion of the credit card Tinkoff Platinum

Target audience: male – 40%, female – 60%, age — 21-60 years, in general for residents of regions with low and medium income level, married – 53%

Main message: world standard service with home delivery everywhere in Russia. It is a mobile bank. Bank without offices, which means – without queues. You can get your card in your post office. You don’t need a guarantor and to visit the bank to obtain your card.

Together with marketing department of the bank we have identified Unique Selling Proposition and worked out slogan: home delivery bank

You can learn more about TCS here: http://www.tcsbank.ru/en/